Graduation Year

2018

Document Type

Honors Thesis

Degree Name

Bachelor of Arts

Department

Business Studies

Faculty Advisor

Elizabeth O'Hara

Abstract

This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.

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