Graduation Year
2018
Document Type
Honors Thesis
Degree Name
Bachelor of Arts
Department
Business Studies
Program or Major
Marketing
Faculty Advisor
Elizabeth O'Hara
Abstract
This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.
Recommended Citation
Avola, Jacqueline, "Changing the Game: The Effects of Social Media on the Business of Sport" (2018). Honors Theses. 38.
https://digitalcommons.assumption.edu/honorstheses/38
Included in
Marketing Commons, Social Media Commons, Sports Management Commons, Sports Studies Commons