The Oxford History of Popular Print Culture, Volume Five: US Popular Print Culture to 1860
This chapter examines commercial advertising, with primary emphasis on consumer-oriented advertisements for goods and services in eighteenth- and nineteenth-century America. It focuses on printed advertising media that targeted readers as purchasers and end-users of goods, but it also includes sellers who simultaneously advertised their goods and services both to readers/consumers directly and to retailers who sold to end-users.
© Oxford University Press 2019
Keyes, Carl Robert. "Advertising." In The Oxford History of Popular Print Culture, Volume Five: US Popular Print Culture to 1860, edited by Ronald J. Zboray and Mary Saracino Zboray, 311-326. Oxford: Oxford University Press, 2019.
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