Title

Advertising

Document Type

Book Chapter

Publication Date

2019

Published In

The Oxford History of Popular Print Culture, Volume Five: US Popular Print Culture to 1860

Abstract

This chapter examines commercial advertising, with primary emphasis on consumer-oriented advertisements for goods and services in eighteenth- and nineteenth-century America. It focuses on printed advertising media that targeted readers as purchasers and end-users of goods, but it also includes sellers who simultaneously advertised their goods and services both to readers/consumers directly and to retailers who sold to end-users.

Comments

This book chapter appears on pages 311-326 in The Oxford History of Popular Print Culture, Volume Five: US Popular Print Culture to 1860, edited by Ronald J. Zboray and Mary Saracino Zboray (2019). Reproduced by permission of Oxford University Press. https://global.oup.com/academic/product/the-oxford-history-of-popular-print-culture-9780198734819.

Rights

© Oxford University Press 2019

Available for download on Wednesday, April 14, 2021

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