Women's Studies in Communication
Bawdry, Humor, Masculine, Militarism, Misogyny
It is a practical truism that hypermasculine rules of engagement pervade U.S. military culture. Veteran Television (VET Tv), the self-proclaimed “Comedy Central of the military,” amplifies it to the ribald. This article takes up the online network’s contention that bloodthirstiness, indecency, cocksureness, and libidinous impudence characterize the new normal of the post-9/11 male soldier. By examining its comic framework for aligning bawdry with masculinity in bello (in or at war), I argue that VET Tv promotes the vice of male decadence in the guise of military virtue, particularly by making women the stooges for flippant misogyny, unadulterated maleness, and warlike eroticism on the home front.
© Taylor & Francis
Gilbert, C. J. (2019). Bawdy Blows: VET Tv and the Comedy of Combat Masculinity. Women's Studies in Communication 42(2): 181-201. https://doi.org/10.1080/07491409.2019.1615020